Writing Cover Letter
The
Art of Writing Cover Letter
by Resume Edge
The first
rule of cover letters: Never use a generic cover letter with only:
"To Whom It May Concern." With tons of work on your desk, would you be
interested in such a mass mailing? You would probably consider it junk
mail, right? You would be much more likely to read a letter that was
directed to you personally and so would human resources professionals.
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The second
rule: Every résumé sent by mail or fax needs a
personalized cover letter even if the advertisement didn't request a
cover letter.
The third
rule: Résumés sent by e-mail don't need a cover
letter. Use only a quick paragraph with three to five sentences telling
your reader where you heard about the position and why your
qualifications are a perfect fit for the position's requirements.
E-mail is intended to be short, sweet, and to the point.
This guide will
address several cover letter types. A letter to a recruiter requires
different information than a letter in answer to an advertisement. A
targeted cover letter that tells a story and captures your reader's
attention is ideal when possible, but such letters aren't always
practical.
Before we get
into specific styles, let's cover some general rules that apply to most
cover letters. The sample cover letters demonstrate most of these rules.
1. Customize each cover letter with an inside address (do not
use "to whom it may concern").
2. Personalize
the greeting (Dear Ms. Smith). Try to get the name of a person whenever
possible. A blind advertisement makes that impossible, but in other
cases a quick telephone call can often result in a name and sometimes a
valuable telephone conversation. When you can't get a name, use Dear
Recruiter, Dear Hiring Manager, Dear Search Committee, or Dear
Sir/Madam.
3. Mention where
you heard about the position so your reader knows where to direct your
résumé and letter. The first paragraph of your cover
letter is a great place to state (or restate) your objective. Since you
know the specific job being offered, you can tailor your objective to
suit the position.
4. Drop names in
the first paragraph if you know someone in the company. Hiring managers
take unsolicited résumés more seriously when they assume
you were referred by one of their employees or customers.
5. The second
paragraph (or two) is the perfect place to mention specific experience
that is targeted to the job opening. This is your "I'm super great
because" information. Here is where you summarize why you are
absolutely perfect for the position. Really sell yourself. Pick and
choose some of your experience and/or education that is specifically
related to the company's requirements, or elaborate on qualifications
that are not in your résumé but apply to this particular
job. If you make mention of the company and its needs, it becomes
immediately obvious that your cover letter is not generic. Entice the
reader to find out more about you in your résumé. Don't
make this section too long or you will quickly lose the reader's
interest.
6. The closing
should be concise. Let the reader know what you want (an application,
an interview, an opportunity to call). If you are planning to call the
person on a certain day, you could close by saying, "I will contact you
next Tuesday to set up a mutually convenient time to meet." Don't call
on Mondays or Fridays if you can help it. If you aren't comfortable
making these cold calls, then close your letter with something like: "I
look forward to hearing from you soon." And remember to say, "Thank you
for your consideration" or something to that effect (but don't be
obsequious!).
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