Marketing Resume Template
Here's
a critique of a marketing resume template:
Dear
Ms. Lee,
In
keeping with your stated purpose to use this resume to enter the public
relations field, I chose a modern format which has elegance and flair.
Because the eye moves naturally from the left to the right, I placed
your contact information in the upper right corner, where it will be
seen immediately following your name. This asymmetrical organization
creates a dynamic visual tension which will make your resume stand
out-a necessity when your resume is competing with hundreds of others.
The
industry standard for someone with your level of experience is one
page, which I adhered to.
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Marketing
resume template critique:
You
very intelligently began your resume with a bulleted list of your
hard-won skills and qualifications. I merely condensed the list into a
brief summary presented in paragraph form, highlighting your impressive
marketing and sales competencies, as well as the interpersonal and
communication skills which contributed to your success.
I
decided against including your knowledge of the German language in this
summary because I was unsure what you meant by “working
knowledge.” If your German is good enough that you would be able
to develop and maintain a business relationship with a German-speaking
client (speaking on the phone, writing e-mails, etc., all in German),
then I would recommend including it. If not, best leave it out lest you
mislead a potential employer into thinking that you are fluent.
You
mentioned in your additional instructions to me that you were concerned
about your unusual career path. Given that there are no real gaps in
your history-only the fact that you advanced relatively far in the work
world before returning to school to earn your B.S. and M.B.A.-I decided
that a straightforward, reverse-chronological format was the best
approach.
Marketing
resume template critique:
Accordingly,
I began with your most recent accomplishment (your M.B.A.), and worked
backwards from there. Although your career accomplishments are
impressive, placing them first might create confusion. Organizing the
resume in this reverse-chronological format will forestall any
questions that a hiring manager might have; every year is clearly
accounted for.
You
will note that I omitted your Associate’s degree. Your much more
recent educational credits (a B.S. and an M.B.A.) are more impressive
and far more important from the perspective of a hiring manager.
Including a degree in a relatively unrelated field which was earned
more than 25 years ago would only distract attention from your more
pertinent, timely, and impressive accomplishments.
Marketing resume template critique:
Next,
I presented your professional experience. In presenting this
information I reworded your bullet points for maximum impact.
For
example, in one of your bullet points you wrote:
“Consistently
exceeded sales quotas, in addition to collaborating with team
colleagues to win multiple regional sales competitions.”
I
rewrote this point to read:
“Exceeded
sales quotas consistently; collaborated with colleagues to win multiple
regional sales competitions.”
Notice
how beginning the sentence with the strong verb “exceeded”
as opposed to the adverb “consistently” enhances the vigor
and impact of your claim. Also, using a semi-colon permits the omission
of the filler transition “in addition to.” These subtle
changes add force and energy to your resume, giving your resume a
psychological edge when competing for the attention of a hiring manager.
In
another of your bullet points, you wrote:
“Consulted
with corporate and leisure travel customers to determine destinations,
modes of transportation, travel dates, financial considerations,
accommodations, and corporate meeting planning.”
I
rewrote this point to read:
“Consulted
with clients to determine and meet their needs concerning destinations,
modes of transportation, travel dates, financial constraints,
accommodations, and activity itineraries.”
By
emphasizing that your consulting work depended upon your willingness
and ability to meet your clients’ needs, you connect this
experience to your claim (in the qualifications summary) that you can
coordinate clients’ needs with sales objectives, thus integrating
it into the overall argument which your resume sets forth, namely, that
you are the most qualified person for this job.
There
is an avenue where your resume could still be improved. First, you
mention that some of your travel consulting clients were Fortune 500
organizations. If any of these organizations are at all well-known,
name them. Identifying important ex-clients whose names are likely to
be recognized will add an extra gleam of prestige to your resume.
Each decision to highlight and condense data was in keeping
with industry guidelines and standards set forth by the Professional
Association of Resume Writers (PARW).
With your superior skills and this resume, I feel you have an
excellent chance at reaching your stated goals. The best of luck.
ResumeEdge.com Editor
Certified Professional Resume Writer (CPRW).
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